Product Designer based in Amsterdam, crafting beautiful and functional websites and mobile apps.
Introduction
As a product designer at Optimizely, my role revolves around engaging with our clients and solving user problems. As part of the Experimentation team, my primary goal is to shape our experimentation platform to deliver the best insights for our users and enable them to experiment and test within their own platforms.
By adhering to the double-diamond approach methodology, I operate within a constant feedback loop, consistently measuring and striving to enhance the user experience for our clients. I am excited to bring this way of working to new challenges where I can leverage my expertise and contribute to our shared vision.
Cases
Work
2024 – Present
Optimizely
2022 – 2024
IKEA
At my time at IKEA I was overseeing the Personalisation and Global Rewards pillars within IKEA. My responsibilities ranged from organising project meetings, conducting workshops, and defining project scopes to identify our customer problems. During the concept phase within the Personalisation team, I was responsible for the initial research on customer segmentation, which aims to understand our customers better. My primary focus is to turn that research into a predictive framework to anticipate the customers’ next best action, aiming to create tailored experiences and components for each of our customers.
2021 – 2022
de Bijenkorf
As the Product UX Designer leading the Orientation Squad and Selection Squad, I managed several critical tasks. I was responsible for initiating and conducting project meetings, orchestrating workshops, and defining project scopes. A pivotal part of my role was ensuring design quality and delivering a cohesive user experience throughout the entire upper funnel.
2017 – 2020
PVH
As the primary driving force behind the 2018 European redesign of Calvin Klein, my responsibilities included designing and overseeing all user testing within the UK and the Netherlands, setting up and monitoring A/B tests, and communicating the results for the entire project.
2015 – 2022
Freelance
Education
2014 – 2018
HKU
2009 – 2013
Grafisch Lyceum