BASTIAAN BURGHARDT

PROJECT

FINDING THE PERFECT GIFT

CUSTOMER PROBLEM

Giving a gift is one of the best things to do, it brings joy all around. But finding that perfect gift doesn’t always spark joy. To help the customer navigate quicker, efficiently but most importantly fun. I like to present a small prototype of how this might look like in practice.

BACKSTORY

When researching the gifting/shopping topic I noticed several filters were always ticked on the product listers. This made me think. When a customer is searching for a gift in-store it’s quite common to have a shop assistant help you find the right pieces or at least point you in the right direction. Is this filtering behavior just a way of playing your own shop assistant?

Why won’t we mix those two findings? We know a big subset of users ticks certain filters and expecting to see products. Why can we guide them with a more personal touch instead of the user just checking some boxes?

HOW DOES IT WORK?

The customer is presented with a module on the homepage with the title “Looking for something special for that special someone? We can help you” this will invite the customer to use the gifting module and we will assist them in the search, just like the shopping assistant.

The prototype questions are based on the most used filters found in the data sheet. We ask them no more than 4 questions, this is a sweet spot where the users are forgiving with the results given. For example, if we ask the customers too many questions and take up too much of their time and the result is not as expected, that can result in negative emotions, and gifting should be fun.

FINAL DESIGN

NEXT UP: WHERE TO EAT?!

CHECK IT OUT