IKEA Family Rewards
Scope & Delivery
Scope
On Web / App
What preparations are required to ensure that our users actively engage with the product?
• Learning about the program
• Viewing Key balance and history
• Viewing and claiming available rewards
• Information about the program through IKEA Family emails
Scope
Events
Which trigger events should we take into consideration for the granting of reward keys?
• Purchases
• Logging in
• Account creation (for IT) Creating a shopping list
• Events
• Using kitchen planner
• Attending an appointment (kitchen planning / interior design)
• Email to customers when keys are collected
Scope
Rewards
In which categories do we need to provide service to our customers?
• Getting a free lunch/coffee break
• Getting a discount on products
• Getting free delivery on an order
• Receiving a free service for product recycling
• Emails to customers claiming a reward
Scope
Available tools for coworkers
What tools do our coworkers require to assist customers with their questions effectively?
• Monitoring of the program to measure customer behaviours and identify potential iterations
• Framework to measure the incrementality on key business metrics
• MVP finance and accounting report
